Saturday October 20th I was in Hemsedal with my old friends from Nordfjordeid, having an early Christmas party.
I had a feeling that Finansavisen was going to write about our funding round that day. And I was right.
We had completed a successful equity crowdsourcing campaign earlier that week, and a journalist had interviewed me about our future plans.
In total, we brought in 2,75 mill. NOK in the round. Exceeding our goal of 1,5 mill. Yay, pretty awesome!
To a small startup company as Fjording, this kind of sum is actually a little fortune.
However, I’m perfectly aware that in the big picture, 2,75 mill. is a “small debris in the bear's butt”. For all I know, the market leader’s monthly coffee expenditures are at this level.
But it’s a start. And a bloody good one, may I say.
Every giant company of today started with a first product. With a first little initiative. And a crazy dream.
What I hadn’t prepared for this October morning, was that TV2 Nyhetskanalen picked up the Finansavisen-article and discuss it with their celebrity morning guests; Christian Ringnes and Anniken Huitfeldt.
Ringnes is a well experienced guy within business and didn’t think Fjording could stand a chance in this market. He referred to the struggle Voss Water have had trying to get profitable.
However, after the other persons around the table admitted that they actually were slightly fans of cream liqueur, he stated:
- Well, maybe I’m completely wrong...
One day, I hope I’m able to say that Mr. Ringnes actually was wrong about this matter :)
Anyhow, a big thanks to both Finansavisen, TV2 Nyhetskanalen, Christian Ringnes and Anniken Huitfeldt for spending time on Fjording!
Me and my friends at Hemsedal thought that was very generous.
And Christian, I promise to donate the first ever Fjording miniature bottle to your museum.
For anyone with a TV2 Sumo-access, it’s possible to watch the Fjording-discussion here (it starts at 15:30)
Check out this blog post if you wonder how I react to people comparing us to Bailey’s