Understanding our own weakness
Being a small company has its obvious advantages. But also, some major disadvantages.
During the first year in business, I constantly felt that we were underperforming on customer relationships and sales activities. I wasn’t able to be on the road enough.
As a consequence, a lot of effort was put into exploring whether it was smart to hire sales representatives or to partner up with someone.
The latter alternative sounded most appealing to us, and luckily I met the people in United Brands/Norwegian Beverage Group during this process.
Their belief in Fjording and their friendly personalities gave me a very good gut feeling.
Juno Solhaug is doing a great job as brand ambassador at Vinmonopolet’s fair in Oslo.
The partnership
September 1st we formally started our partnership, and I think we already can see mutual benefits.
United Brands are doing a great job at fairs and events around Norway, and Fjording is now represented in more Vinmonopol-shops, bars and restaurants than ever.
As a result of the partnership we also managed to get distribution through Vectura.
That means that the most professional distributor of alcoholic beverages in Norway have Fjording on their trucks.
Which again means; Fjording has never been as quick and frequently running as now :)