The idea - in a nutshell
Make use of our unique resources
In the Nordics we produce high quality alcohol beverages. Spirits we are utterly proud of. Now it was due for someone to blend these products with cow's milk, add classic Nordic ingredients, and create a whole new series of Premium Cream Liqueurs for the domestic and international market.
In our opinion there hasn't been much innovative work in the European Cream Liqueur business for long, and especially Nordic companies have been totally absent. We thought that was a crying shame. Both for consumers, but also for local farmers and producers of spirits.
Filling a hole in the market
Our product development proves that there are lots of delicious tastes hidden in the combination of cream, alcohol and treasures from the Nordic nature. Our recipes are different. They will surprise customers. They will challenge existing brands.
And God knows the well-known Irish Cream needed a new competitor. It was time to pick a fight with Goliath - or at least tease them a little :)
Targeting new customers
Cream liqueurs ain't a very hip category today. With its smooth and sweet taste, cream liqueurs are often associated with older women with blue hair. At best viewed as a guilty pleasure. But why shouldn't such a beverage be cool?
By thinking differently, it's possible to create Cream Liqueurs that represents an exciting alternative in bars, restaurants and in private drinks cabinets. Both in the Nordics, and around the globe.
More about our recipes and production here.